In the Investment project preparation process the most important factor which specifies the size of company is the structure of market and demand in the market. The investment decision or the size of investment is determined according to the present demand or the possible demand. The market survey is very important especially for the new businesses because it is learned by the market survey that which product should sell to whom, in which market, by which price and how much. If businesses determine the properties of their products like to whom, where and how much they should sell, they can deal easily with problems when they begin to produce. If market surveys are under the desired level the business and the country may face with some problems. The most important problem of these problems for businesses is that the capital goods are assigned to these sectors unnecessarily. Capital is a factor of production and it has a cost in all countries. In developing countries like Turkey, this cost is higher than developed countries. In this context, we can classify the primary areas which areas should be studied.
Analysis of market potential and demand forecasting for ne goods
The analysis of market properties toward goods
The analysis of market trends
The analysis of market properties
The consumer habits in product preferences and in product increases
Consumer attitudes and habits
Competitive conditions, market share, marketing costs and related applications
The necessary commercial conditions and environment
Market, conveniences and competitive trends
Requested product characteristics
Trends or possible changes in customer profile and new types of products which create a new competition in the market.
The determination of strong and weak aspects of competitive market conditions which may effects the market position.
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