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Gizli Müşteri Araştırmaları

Mystery Shopper Surveys

“Mystery Shopper Survey” involves professional or actual customers who are provided a training to report their assessments and experiences on services in a detailed and independent manner.  “Mystery Shopper” is an individual with a good memory. He/she is a good observer and likes to share his/her experiences. A mystery shopper experiences the process and displays behaviors as he/she does in real life and employees cannot distinguish a mystery shopper from other customers.

Çözüm Araştırma is ready to provide mystery shopper survey services to organizations with its professional staff and database established throughout Turkey.

Gizli Müşteri Araştırmaları

  • Mystery shopper surveys;
    • Determines the level of knowledge of an employee about the services offered,
    • Checks the level of adherence to organizational regulations,
    • Identifies the efficiency level of the training,
    • Assesses the attitudes and behaviors of employees against customers,
    • Assesses the attitudes and behaviors of senior-junior employees against each other,
    • Reveals the efficiency of cleaning, visual and audio announcements,
    • Assesses the arrangement practices,
    • Improves products and services,
    • Determines training requirements and opportunities,
    • Eliminates the existing weaknesses,
    • Improves the motivation of employees,
    • Helps to prevent the operational blindness,
    • Helps to improve the brand perception and image,
    • Helps to create a portfolio of loyal customers,
    • Improves customer satisfaction,
    • Contributes efforts of increasing the sales,
    • Provides input for the right performance assessments.

    Mystery shopper surveys work flow;

    • Corporate inspection standards are set,
    • Mystery shopper standards are set,
    • Inspection scenario is prepared,
    • Assessment form is prepared,
    • Performance scores are determines,
    • Inspection frequency is set,
    • Results are entered into Excel and PowerPoint documents,
    • Categorized scores filtered by branches or presented as overall results,
    • Success percentages and success ranking are determined,
    • Insufficiencies, opinions, comments and recommendations are reported for each branch,
    • The process ends with multiple analyses carried out using smart maps prepared in Excel.

    Çözüm Araştırma professionals are ready to develop Mysterious Shopper Survey models tailored for your organization.

    Please click to get information/proposal about mystery shopper surveys.

This content was updated on 15 November 2018.