DEMOGRAPHY RESEARCH

What are the demographical researches?

• Demographical features of inner circle population,
• Demographic Characteristics: Gender, age, income, occupation, education, ethnic structure, family life, etc.
• Geographic Characteristics: District, population, etc.
• Psychological Characteristics: Behaviors, attitudes, hobbies, lifestyles, etc.
• Existing markets located inner circle and their preference rates,
• Planned within the inner circle and existing infrastructure (ways, transportation projects, etc.)

Advantages of Demographical Features Researches;

• Specifying concept, qualification, target group, the design of the new investments,
• Bringing financial gain on costs, launching and operating periods,
• Offering diversity on sub-concepts behind main ones,
• Supporting to develop marketing strategies,
• Pointing out opportunities and threats of planned investments.

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