This method is implemented for “new product development”, “current products” or “modifications of an existing product”. The objective of the product test is to determine the approach of the “existing consumers”, “competitors’ consumers” or “potential consumers” about the product. Product testing survey is aimed at revealing particularly the “weak” and “strong” aspects of a product, unmet expectations, and recommendations.
Products can be tested for new products or existing products in the form of “blind” or “branded” testing. In consideration of the fact that branded tests will influence the advantages and disadvantages perceived by consumers, it is recommended to implement blind tests in the initial stage of a product modification. Product testing is compulsory for determining the reactions of consumers and planning the further steps before a new product is put into the market. Product tests can be performed for all product categories from fast-moving consumer goods to durable consumer goods. In-home visit tests based on long-term use, a sample group representing the target group is delivered “blind” or “branded” samples and user instructions are given for the purpose of using/testing for a period of time determined in advance. Following the product testing, users are asked about their opinions on the product. Product tests reveal detailed perceptions and opinions of the target group about the product tested. The data collected from the consumers are compared with the competitor products (brands). This method reveals information on “product and brand use”, “brand image” and identifies the expectations of consumers for that product category.
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