DEMAND FORECASTING RESEARCH

Structure of a market and potential demand in that market are the most important factors determining the potential of an enterprise in preparation to develop investment projects. Investment decision and the scale of the intended investment depend on the existing or potential demand. Market research is very important for new companies. This level of importance arises because market research determines the type, properties, prices, quantities, buyers and potential markets of goods.  If organizations determine the properties, buyers, potential markets, and quantities of the goods in advance, they have the capability of eliminating the substantial part of the problems that may be encountered in the course of production. Poor performance in connection with the market researches may lead to adverse situations for organizations and countries. Investing in sectors with a low level of demand and allocation of capital assets to such sectors are the most important adverse situations that may be suffered by an organization. Yet, capital is a production factor and it has a cost in all countries. This cost is higher in developing countries like Turkey.

Therefore, the following are the most important areas that should be focused on the course of these researches;

• Market volume,
• Market segments,
• Market share,
• Analysis of the market potential of products in the market and demand forecasts about the new products,
• Sales forecasts,
• Analysis of the market aspects concerning the products,
• Market trend (development/tendencies) analysis,
• Analysis of the market properties,
• Consumer patterns concerning the product choices and demand increase,
• Attitude and behaviors of consumers,
• Competitive conditions, market share, and marketing costs and the relevant practices,
• Commercial conditions and environment that will be necessary,
• Market facilities and competition trends,
• Properties of products on demand,
• Tendencies of certain customer profiles or potential changes and new product types shaping the competitive environment in the market.
• Environmental changes,
• Strong and weak aspects of the competition conditions that may have an impact on the market positions.

Our professionals are ready to offer services for obtaining the data required for taking the right decisions in your target market.

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