PRICE RESEARCHES

Price surveys are conducted to determine the price elasticity of the products by measuring the value of the product prices and consumer demands of those price values. Prices of new products which will be launched, alternative price options for the existing product range and benchmarking with competitors can be reported with pricing studies.

Advantages of Pricing Studies;

• Defining targeted pricing strategy compared to competitors
• Understanding price perception compared to competitors,
• Suitability of pricing range compared to the market prices,
• Providing insights on decisions which lead to sales conversions and consumer purchasing decisions for campaigns and promotional efforts

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