The main condition for brands to maintain their presence in the markets with increasing competitive challenge is to foresee the changes in a timely manner and develop strategies tailored to such changes. Therefore, one of the most important market strategies that can be implemented for a customer is to target added values positioning that customer at the focal point of business enterprise by achieving more than customer satisfaction. It is a known fact that the cost of retaining existing customers is lower than the cost of gaining new customers. A long-term strategic direction can be determined to create customer loyalty. This survey allows performing “expectation-satisfaction” analyses by determining the degree of importance for expectations of customers. Existing and potential “perceived value” and “perceived quality” are determined for the companies. Customer satisfaction survey:
Reveals buying patterns;
Çözüm Research professionals are ready to develop strategies aimed at customer satisfaction and loyalty.
Please click to get detailed information/offer about customer satisfaction surveys